SYNTHESIA — Customer & Case Study Intelligence Database

1. Executive Summary

This research identified 54 publicly documented Synthesia customer/case-study organizations in the current public case-study ecosystem and related first-party materials reviewed for this snapshot. The database should be treated as a high-confidence public case-study set, not a claim that every Synthesia customer has been publicly disclosed.

The clearest pattern is enterprise Learning & Development: organizations use Synthesia when they need to turn information into video repeatedly, update it frequently, localize it, and distribute it across a large or geographically dispersed audience. Internal communications, technical training, sales/partner enablement, customer education and public-service communication are meaningful secondary patterns.

The strongest measurable outcomes are production-speed reductions, cost reductions, localization speed, output volume and learner/engagement improvements. Public cases include Five Below's 97% production-cost reduction, Paragon Skills' 95% cost reduction, Ryanair's up-to-90% faster passenger videos, TD SYNNEX's 80% time savings, Zoom's 90% production-time reduction, and International SOS's six-figure training/onboarding savings. These are customer/Synthesia-reported case-study metrics, not independent audits.

Formal ROI is generally not independently calculable because public case studies rarely disclose the customer's Synthesia contract cost. This report therefore does not manufacture ROI. It preserves directly reported economics and labels analyst calculations separately.

2. Synthesia Case Study Landscape

publicly identifiable case-study/customer organizations in this research snapshot

10+

major industry clusters represented, including software, healthcare, manufacturing, finance, retail and transport

Training

dominant enterprise adoption wedge in the public case-study record

The current Synthesia case-study library itself exposes filters for Learning & Development, Sales, Marketing, Customer Support, HR, Product, Operational Excellence and IT Operations, and industries including telecommunications, healthcare, financial services, retail, education, software, manufacturing and IT services. citeturn1view0

3. Evidence Framework

VERIFIED

Primary case study

The organization is directly profiled by Synthesia as a customer case. Metrics are treated as customer/Synthesia-reported unless independent corroboration exists.

REPORTED

Company-reported metric

A result is presented by Synthesia or the customer but is not independently audited in the source set.

NOT ESTIMATED

Missing evidence

If price, ROI, employee count, video count, contract value or adoption stage is not supported, the report says “Not publicly disclosed” rather than estimating it.

4. Master Customer Database

Relationship classification is based on the existence of a public Synthesia case study. “Verified / Case Study” means Synthesia itself publishes the customer story; it does not imply that every metric is independently verified or that the customer is exclusive to Synthesia.

#	Company	Industry	Country	Scale	Relationship	Department	Documented capabilities	Primary use case	Measured result / scale	Evidence
1	Ryanair	Transport / Aviation	Ireland	Large Enterprise	VERIFIED / CASE STUDY	Employee training; Technical training; Customer Support; Operational Excellence	AI video; localization; avatars	Engineer training; disrupted-passenger communication	Up to 90% faster passenger videos; from 1+ hour to minutes; six-figure savings; every European language	Open
2	Merck KGaA	Life Sciences / Healthcare	Germany	Enterprise	VERIFIED / CASE STUDY	Employee training; Internal communications; Technical training; Localization	AI video; localization	Global workforce training and communication	Hundreds of hours saved annually; 60,000+ people; dozens of countries	Open
3	Mondelēz International	FMCG / Manufacturing	United States	Enterprise	VERIFIED / CASE STUDY	Learning & Development; Compliance; Technical training; Localization	AI video; localization	Supply-chain training across 150+ plants	4x faster supply-chain training creation; 150+ global manufacturing plants	Open
4	Carlsberg	FMCG / Manufacturing	Denmark	Enterprise	VERIFIED / CASE STUDY	Employee training; Internal communications; Localization; L&D	AI video; localization	Supply-chain training brought in-house	100+ creators across Carlsberg in under two years	Open
5	SAP	Software / IT	Germany	Enterprise	VERIFIED / CASE STUDY	Internal communications; Training; IT Operations; Operational Excellence	AI video	Internal video asset creation	Adopted Synthesia to meet internal standards and scale AI-video creation; quantified public result not disclosed	Open
6	4Cori	Healthcare / Education	United States	Small Business	VERIFIED / CASE STUDY	Education; Localization; Customer Service	AI video; localization	Patient education	~60% average completion across video libraries	Open
7	Spicerhaart	Real Estate / Services	United Kingdom	Mid-Market	VERIFIED / CASE STUDY	Marketing; Localization; Promotional video; Internal communications	AI video; avatars	Local housing-market videos and internal communication	Hundreds of videos produced every month; in-house videos take minutes	Open
8	Cox Communications	Telecommunications	United States	Large Enterprise	VERIFIED / CASE STUDY	Employee training; L&D; Compliance	AI video; localization	Responsible AI and annual compliance training	95% faster speed to market; 16,500 employees; 3 languages for annual compliance	Open
9	TD SYNNEX	IT Services / Distribution	United States	Large Enterprise	VERIFIED / CASE STUDY	Sales enablement; Partner enablement; Localization	AI video; localization	Multilingual channel enablement	80% less time; 100+ courses by one creator; 1.5 years→2 weeks; 7 EMEA + 3 LATAM languages	Open
10	Axalta	Manufacturing / Chemicals	United States	Enterprise	VERIFIED / CASE STUDY	L&D; Field training; Certification	AI video; quizzes; localization	Global field training	13 languages; 39 videos in 18 months; 1,200+ specialists; under two weeks/video	Open
11	KONE	Manufacturing / Industrial	Finland	Enterprise	VERIFIED / CASE STUDY	L&D; Technical training; Onboarding	AI video	Field-technician training	30% faster training-video production; 2x engagement; 1 day saved on multi-day courses	Open
12	The Siegfried Group	Professional Services	United States	Enterprise	VERIFIED / CASE STUDY	Talent development; L&D; Compliance; Change management	AI video	Employee and compliance training	14x faster script-to-video production	Open
13	Young Life Asia-Pacific	Education / Nonprofit	Asia-Pacific	Enterprise	VERIFIED / CASE STUDY	L&D; Localization	AI Dubbing	Multilingual staff and volunteer training	20+ countries; dubbing turnaround reduced from months to two days	Open
14	Northumbria Healthcare NHS Foundation Trust	Healthcare / Public Sector	United Kingdom	Enterprise	VERIFIED / CASE STUDY	L&D; Operations	AI video	Healthcare workforce training	86% less time to make a video	Open
15	Xponential Fitness	Fitness / Services	United States	Enterprise	VERIFIED / CASE STUDY	L&D; Franchise training	AI video	Training across franchise network	3,000+ studios; revisions reduced from days to one day	Open
16	PACER Center	Education / Nonprofit	United States	Nonprofit / Education	VERIFIED / CASE STUDY	Education; Localization	Localization; AI video	Special-education information for parents	10,000 parents; 8 languages	Open
17	Boldyn Networks	Digital Infrastructure	United Kingdom	Enterprise	VERIFIED / CASE STUDY	L&D; Interactive Video	Interactive video; AI video	Employee training	1,000+ workforce; 95% course completion rate	Open
18	Brink's	Transport / Logistics	United States	Enterprise	VERIFIED / CASE STUDY	Onboarding; Employee training; Localization	AI video; localization	Global training	15 training videos created in one day; 100+ countries referenced in customer story	Open
19	Five Below	Retail	United States	Enterprise	VERIFIED / CASE STUDY	L&D; Talent development	AI video; templates	Store-network training	97% lower production cost; 100+ videos/year; 80% less creation time; $240K vendor costs avoided	Open
20	Avantor	Life Sciences / Manufacturing	United States	Enterprise	VERIFIED / CASE STUDY	Marketing / Technical marketing	AI video	Technical go-to-market content	50% time savings; 70% cost reduction	Open
21	Cision	Media / Software	United States	Enterprise	VERIFIED / CASE STUDY	Sales enablement; Localization	AI video; localization	Localized help-center videos	180 localized videos in 5 languages	Open
22	Premier Inn Germany	Hospitality	Germany	Enterprise	VERIFIED / CASE STUDY	Internal communications; Localization	AI video; localization	Hotel-team communication	Multilingual internal communication; exact quantified ROI not publicly disclosed	Open
23	CHRISTUS Health	Healthcare	United States / Latin America	Enterprise	VERIFIED / CASE STUDY	L&D; Clinical training; Operational training	AI video	Clinical and operational training	3x training output; 75% reduction in production time; 33% shorter learning sessions; ~40,000 associates	Open
24	ERGO Group	Financial Services / Insurance	Germany	Enterprise	VERIFIED / CASE STUDY	Internal communications; Localization; Training	AI video; localization	Group-wide employee communication	37,000 employees; 20+ countries; weeks→minutes	Open
25	Justdiggit	Nonprofit / Agriculture	Netherlands / Africa	Nonprofit	VERIFIED / CASE STUDY	Education; Localization	AI video; localization	Farmer training	25,000+ farmers reached in just over one year	Open
26	BD Rowa	Healthcare Technology	Germany	Enterprise	VERIFIED / CASE STUDY	L&D; Sales enablement; Technical training	AI video; localization	Field-technician training	75% faster content production; 300+ technicians; 6+ languages	Open
27	Orange	Telecommunications	France / Global	Enterprise	VERIFIED / CASE STUDY	Employee training; L&D	AI video; localization	Internal upskilling	9x increase in knowledge retention reported by Synthesia case study	Open
28	Walsall Council	Government / Public Sector	United Kingdom	Mid-Market	VERIFIED / CASE STUDY	Customer Service; Localization; How-to; Customer Support	AI video; translation; custom avatars	Resident service communication	3.5x faster: 1 week→2 days; 52 languages; 400+ services; 294,000 residents	Open
29	Sky Italia	Media / Telecom	Italy	Enterprise	VERIFIED / CASE STUDY	L&D; Product training	AI video	Product onboarding and learning paths	4x faster product onboarding: 1 month→1 week; 100+ new learning paths	Open
30	Booz Allen Hamilton	Consulting / Professional Services	United States	Enterprise	VERIFIED / CASE STUDY	L&D; Enablement	AI video	Large-scale employee training	8-hour course produced in 3 weeks; 30,000+ employees referenced	Open
31	OpenText	Enterprise Software	Canada / Global	Enterprise	VERIFIED / CASE STUDY	L&D	AI video	Training video production	50% lower video production time	Open
32	Forecast	Software	United Kingdom	Small Business	VERIFIED / CASE STUDY	L&D; Customer onboarding	AI video	Forecast Academy	50% reduction in course creation time; 100+ videos in <6 months; 80% audio/video sync time reduction	Open
33	Zoom	Software / Communications	United States	Enterprise	VERIFIED / CASE STUDY	Sales enablement; L&D	AI video; microlearning	Sales training	90% time savings; 200+ micro videos; $1,000–$1,500 monthly savings per employee; 15–20 SME hours/month freed	Open
34	Criteo	Advertising Technology	France / Global	Enterprise	VERIFIED / CASE STUDY	L&D; Onboarding	AI video	Newcomer onboarding	Positive learner feedback; public case emphasizes design consistency and fast updates; exact ROI not disclosed	Open
35	UserZoom	Software / Research	United Kingdom / Global	Enterprise	VERIFIED / CASE STUDY	Academy; L&D; Localization	AI video; localization	Product walkthroughs and training	50+ lessons in one year; 80% time saved per video; 1 hour→10 minutes	Open
36	Screenloop	HR Technology	United Kingdom	Mid-Market	VERIFIED / CASE STUDY	Training; Product education	AI video	Interview training	Customer story reports production in 5 days and major budget reduction; exact public ROI not normalized	Open
37	APA	Education / Training	United States	Education	VERIFIED / CASE STUDY	Instructional Design; Education	AI video	Coursera / edX course videos	50% video-creation time saved; 100s of Storyline modules; 9 courses in 4 months; 20–30% monthly course conversion	Open
38	Fiery	Software / Print Technology	United States	Enterprise	VERIFIED / CASE STUDY	Education / Training	AI video; localization	Training for employees, partners, distributors and end customers	50,000 learners; 8 languages; 1,000+ videos in one year; 87% video-update time saved	Open
39	Tek Experts	IT Services	Global	Enterprise	VERIFIED / CASE STUDY	L&D; Technical training	AI video; localization	Just-in-time technical training	80% time savings; 6 languages; 300+ videos; 5 days→<8 hours; 28% budget savings	Open
40	Moody's	Financial Services	United States	Enterprise	VERIFIED / CASE STUDY	Sales enablement	AI video	Sales training	87% reduction in production time; 4 hours→30 minutes	Open
41	St. James's Place	Financial Services / Wealth Management	United Kingdom	Enterprise	VERIFIED / CASE STUDY	Digital Learning; Compliance	AI video	Regulated financial learning	50% time savings; 75% cost savings	Open
42	Electrolux Group	Manufacturing / Consumer Appliances	Sweden	Enterprise	VERIFIED / CASE STUDY	B2B training; Sales & Service	AI video; localization; PowerPoint-to-video	Commercial/service training	40+ modules; 35 languages; complete video ~2 hours before review; 40+ trainers	Open
43	BESTSELLER	Fashion / Retail	Denmark	Enterprise	VERIFIED / CASE STUDY	L&D; Store training	AI video; templates	Employee and store training	20,000 employees; 70 markets; 9,000 stores; 50% classroom time saved; 250+ videos in 50+ courses; production time halved	Open
44	Wise	Fintech / Financial Services	United Kingdom	Enterprise	VERIFIED / CASE STUDY	L&D; Compliance	AI video	People and compliance training	20% time savings; 5% learning-engagement increase; 20% faster updates	Open
45	RHI Magnesita	Manufacturing / Materials	Austria / Global	Enterprise	VERIFIED / CASE STUDY	L&D; Supply Chain; Employee communications	AI video; localization	Global academy and supply-chain training	40% time savings; 1,100+ learners; 384% learning-platform traffic increase; 3x viewership; 72% expense reduction	Open
46	Spirit Airlines	Aviation	United States	Enterprise	VERIFIED / CASE STUDY	HR; Internal communications	AI video	Benefits and wellness communication	326 hours of video to 13,000 employees in 2 weeks; 76% fewer phone support inquiries; 6x engagement increase	Open
47	BSH Home Appliances	Manufacturing / Consumer Appliances	Germany	Enterprise	VERIFIED / CASE STUDY	L&D; Enterprise AI	AI video; API	Multilingual learning and automated video	70% cost savings and 30%+ learning engagement increase reported by Synthesia; API-powered automation	Open
48	ScanSource	IT Distribution	United States	Enterprise	VERIFIED / CASE STUDY	Sales enablement; L&D	AI video; LMS workflow	Sales onboarding and SAP training	45+ trainings; days instead of weeks; thousands in annual productivity costs saved	Open
49	Ocado Group	Retail / Logistics Technology	United Kingdom	Enterprise	VERIFIED / CASE STUDY	Customer onboarding; L&D	AI video; localization	Customer training	450+ videos in one year; 4 localizations; average external production price cited as $3,000 per finished minute before Synthesia	Open
50	DuPont	Manufacturing / Chemicals	United States	Enterprise	VERIFIED / CASE STUDY	Operational Excellence; L&D	AI avatars; localization	Global operational-excellence training	Up to $10,000 saved per video; 80% faster creation	Open
51	International SOS	Healthcare / Travel Security	United Kingdom / Global	Enterprise	VERIFIED / CASE STUDY	Compliance; L&D	AI video; automated translation/voiceovers	Global compliance training	12% completion-rate increase to 97%; six-figure savings; translation cycles cut from 3–4 months to weeks	Open
52	Carlisle Companies	Manufacturing / Building Products	United States	Enterprise	VERIFIED / CASE STUDY	IT / Information Security; L&D	AI video; localization	Security and regulatory policy training	10,000+ employees; 7 languages; 90% time savings; 50+ videos	Open
53	Teleperformance	IT Services / CX	United Kingdom / Global	Enterprise	VERIFIED / CASE STUDY	L&D; Compliance; Career development	AI video; templates; localization	Global workforce training	5 days saved per video; up to $5,000 saved/video; 40+ languages; 170+ countries	Open
54	Paragon Skills	Education / Training	United Kingdom	Mid-Market	VERIFIED / CASE STUDY	Education; Apprenticeship training	AI video; templates	Apprenticeship e-learning	90% course satisfaction; 95% cost reduction (£850→~£40/video); 70% faster video creation	Open

5. Top 20 Case Studies

Rank	Company	Impact /100	Why it ranks highly
1	Ryanair	98	Exceptional combination of scale, speed, multilingual reach and customer + employee workflows.
2	Five Below	98	Rare public case with direct unit-cost comparison, volume, time and avoided vendor cost.
3	Mondelēz International	97	Global manufacturing scale plus 4x content-creation speed and a multi-plant deployment.
4	Teleperformance	96	Large global workforce, 40+ languages and both time and dollar savings per video.
5	Heineken	96	70,000 employees / 170-country localization case demonstrates enterprise knowledge distribution.
6	TD SYNNEX	95	Clear before/after production economics, one-creator scale and multilingual channel enablement.
7	CHRISTUS Health	95	3x output and 75% time reduction with healthcare-specific operational training.
8	International SOS	95	Compliance, completion, cost and localization outcomes all quantified.
9	DuPont	94	Strong per-video savings and 80% faster production with global expansion plans.
10	BESTSELLER	94	20,000 employees, 70 markets and 250+ videos with classroom and production savings.
11	RHI Magnesita	93	Multiple quantified outcomes across speed, traffic, viewership and expense.
12	Zoom	93	90% production-time reduction plus SME time release and cost savings.
13	ERGO Group	92	37,000 employees across 20+ countries and a weeks-to-minutes communication workflow.
14	Axalta	92	Field-training system created by engineers, 13 languages and expansion into other departments.
15	Electrolux Group	92	35-language localization and 15,000-person audience with repeatable trainer adoption.
16	Fiery	91	50,000 learners, 8 languages and 1,000+ videos demonstrate large content operations.
17	Tek Experts	91	300+ videos, six languages, 80% time savings and 28% budget savings.
18	KONE	90	Technical training with production, engagement and field-time metrics.
19	Cox Communications	90	16,500 employees and 95% faster speed-to-market for Responsible AI training.
20	Paragon Skills	90	95% cost reduction, 70% faster production and 90% satisfaction.

Impact scores are analyst scores using the requested dimensions: production efficiency, cost reduction, scalability, global reach, adoption, engagement/learning impact, strategic impact and evidence quality. They are not Synthesia scores.

6. Detailed Case Studies

The 20 deep dives below preserve the distinction between the stated business problem, prior workflow, documented Synthesia solution and reported result. Short quotes are included only where directly published in the cited source.

Ryanair

Transport / Aviation · Employee training + customer communications

Primary case study ↗

1. Business challenge

Training and passenger communication depended on processes that could not scale with the airline's operational pace.

2. Previous workflow

Traditional passenger videos could take more than an hour. The case also describes training dependence on cameras, classrooms and headcount.

3. Synthesia solution

GenAI team creates standardized training and disruption communications with Synthesia, then localizes on demand. Customer-facing videos are produced from reusable workflows rather than new filming.

4. Measured impact

Up to 90% faster passenger videos (1+ hour→minutes); six-figure savings reinvested in engineer training; every European language; training and passenger communication both in scope.

“Everton Oliveira, GenAI Lead: “We deliver the best training from the best instructor, every single time.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Five Below

Retail · L&D / Talent Development

Primary case study ↗

1. Business challenge

External video production limited the amount of training content the team could afford and produce.

2. Previous workflow

Approx. $12,000 per video; five videos for about $60,000 in one year; external production dependency.

3. Synthesia solution

An eight-person internal team uses Synthesia to create training videos and LMS content, moving production in-house.

4. Measured impact

97% lower production cost; about $400/video vs. $12,000; 100+ videos/year; 80% less creation time; $240,000 vendor costs avoided.

“Public case study reports the cost comparison; customer quote emphasizes increased capacity.”

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Mondelēz International

FMCG / Manufacturing · Supply Chain L&D

Primary case study ↗

1. Business challenge

Training needed to scale consistently across 150+ manufacturing plants.

2. Previous workflow

Traditional production and localization were too slow to keep pace with the business.

3. Synthesia solution

Four-person team creates and localizes training videos, bringing more of the workflow in-house.

4. Measured impact

4x faster training-content creation; 3x output without additional headcount; 40% higher employee engagement; significant seven-figure savings are reported in the customer story.

“Dean Pearson, Global Capability & Culture Lead: “Synthesia stood out as a differentiator.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Teleperformance

IT Services / CX · Global L&D

Primary case study ↗

1. Business challenge

Global learning content needed to remain consistent while curricula changed across a 170+ country footprint.

2. Previous workflow

Traditional video/authoring workflows took more time and cost more; localization at global scale was difficult.

3. Synthesia solution

Training team was onboarded to Synthesia after one day; uses templates and learning-objective/quiz structures for eLearning.

4. Measured impact

5 days saved per video; up to $5,000 saved/video vs traditional creation; 40+ languages; consistent content across 170+ countries.

“Ben Kirby, Global SVP L&D: “From demo to adoption, it was the shortest amount of time...””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

International SOS

Healthcare / Travel Security · Compliance L&D

Primary case study ↗

1. Business challenge

Five-hour compliance training, falling completion rates and 3–4 month localization cycles.

2. Previous workflow

Text-heavy learning; up to five hours to complete; translation took 3–4 months.

3. Synthesia solution

AI video, automated translation/voiceovers, global review and rapid updates; training localized into multiple languages.

4. Measured impact

Completion rose 12% to 97% in two months; six-figure savings; training time per new hire reduced by 1h20m; translation cycles moved from 3–4 months to weeks.

“Yih Wen Chang, Digital Learning Manager: “AI video has transformed how we deliver compliance training...””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

TD SYNNEX

IT Services / Distribution · Channel Enablement

Primary case study ↗

1. Business challenge

Vendor and partner enablement needed to move faster across regions and languages.

2. Previous workflow

One LATAM team spent 1.5 years producing six courses; production depended on traditional recording and localization.

3. Synthesia solution

Localized video enablement from PowerPoint, PDFs, webinar transcripts and vendor content; one creator can publish across languages.

4. Measured impact

80% time savings; 3 days→2 hours for video creation; 1.5 years→2 weeks per course; 100+ courses by one creator; 7 EMEA and 3 LATAM languages.

“Public case study identifies Valéria Portela and regional teams as users.”

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

CHRISTUS Health

Healthcare · Clinical + operational L&D

Primary case study ↗

1. Business challenge

Centralized video requests created a production bottleneck and recurring live webinars were inefficient.

2. Previous workflow

Every video request landed with one learning designer; live sessions required staff to read from slides.

3. Synthesia solution

Distributed creation through the browser editor; recurring webinars converted into AI-narrated presentations; individual sections can be updated without re-filming.

4. Measured impact

3x training output; 75% reduction in production time; 60-minute webinars streamlined to 40-minute learning sessions; ~40,000 associates.

“Patrick Jones, Senior Learning Experience Designer: “Every video request landed on my desk, and I simply couldn’t keep up...””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Zoom

Software / Communications · Sales Enablement

Primary case study ↗

1. Business challenge

Training over 1,000 salespeople required instructional designers and SMEs to create frequent video content.

2. Previous workflow

SMEs had to record themselves; video creation took days.

3. Synthesia solution

Instructional designers create micro-videos without recording; content is updated in-platform.

4. Measured impact

90% faster production; 200+ micro-videos in about six months; SMEs free 15–20 hours/month; $1,000–$1,500 monthly savings per employee.

“Daye Collier, Senior Instructional Designer: “Synthesia saves time for both SMEs and IDs.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Heineken

FMCG / Manufacturing · Global training / localization

Primary case study ↗

1. Business challenge

Global continuous-improvement training needed to reach employees in preferred languages.

2. Previous workflow

Generic, mostly-English PowerPoints; a simple 2-minute video could take half a day or a day.

3. Synthesia solution

Create training videos in Synthesia and use one-click translations; update scripts rather than re-shoot.

4. Measured impact

70,000 employees trained in the case metric; 170 countries; 90,000-person workforce cited in the broader case; localization in minutes.

“Frank van der Grijspaarde, Global TPM Manager: “Before Synthesia, we used a lot of PowerPoints...””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

DuPont

Manufacturing / Chemicals · Operational Excellence

Primary case study ↗

1. Business challenge

External video production was expensive and internal filming required actors/production skills.

2. Previous workflow

Third-party providers and traditional filming created cost and capacity constraints.

3. Synthesia solution

Operational Excellence team creates avatar-led training in-house and plans to empower more creators globally.

4. Measured impact

Up to $10,000 saved per video; 80% faster creation; plans for broader global creator deployment.

“Customer story features Jose Zuniga, Darren Cowdrey and Joelle Srebinski.”

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

BESTSELLER

Retail / Fashion · L&D / Store training

Primary case study ↗

1. Business challenge

Global classroom training and video production were difficult to scale across 70 markets.

2. Previous workflow

Untrained presenters needed multiple takes; production could take weeks and updates were difficult.

3. Synthesia solution

Learning specialists create short training videos from scripts and convert classroom content into prep videos.

4. Measured impact

50% classroom time saved; production time halved; 250+ videos across 50+ courses; 20,000 employees; 70 markets; ~9,000 stores.

“Sidsel Skov Kragsnæs reported that AI videos sparked motivation not seen with typical e-learning.”

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

RHI Magnesita

Manufacturing / Materials · Supply Chain L&D

Primary case study ↗

1. Business challenge

Text-heavy materials, low-quality recordings and localization barriers limited training engagement.

2. Previous workflow

Updates were cumbersome; six-language translation was costly and slow.

3. Synthesia solution

AI avatars, multilingual translation, screen recordings and localized training videos.

4. Measured impact

40% time savings; 1,100+ employees trained; 384% learning-platform traffic increase; 3x viewership; 72% expense reduction.

“Bronislava Biela: “Text-heavy documents and basic recordings...didn’t fully engage employees.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Axalta

Manufacturing / Chemicals · Field training

Primary case study ↗

1. Business challenge

Engineers needed to create technical training without a dedicated video-production team.

2. Previous workflow

No video-production budget; traditional production could take more than a year for some content.

3. Synthesia solution

Two engineers use Synthesia, quizzes and localization; SMEs review before LMS publication.

4. Measured impact

39 videos in 18 months; 1,200+ specialists; 13 languages; under two weeks/video; HR and manufacturing expansion.

“Carol Szatkowski: “Synthesia empowers anyone to make a training video.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Electrolux Group

Manufacturing / Appliances · B2B training / sales & service

Primary case study ↗

1. Business challenge

Text-based and repurposed content was less engaging and external localization was costly.

2. Previous workflow

External agency was time-consuming and expensive.

3. Synthesia solution

Master video is created once, then localized to 35 languages; local trainers proofread and deploy.

4. Measured impact

40+ modules; complete video in about 2 hours before review; 35 languages; 40+ trainers using localized content; 15,000 customers/partners/employees.

“Eva Eriksson: “Using Synthesia to translate videos with ease is truly valuable.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

KONE

Manufacturing / Industrial · Technical training

Primary case study ↗

1. Business challenge

Field technicians need practical training and pre-course learning without losing field time.

2. Previous workflow

Traditional training required academy time and did not efficiently deliver pre-course content.

3. Synthesia solution

Synthesia creates training videos for pre-course learning and onboarding.

4. Measured impact

30% faster video production; 2x engagement from technical teams; 1 day saved on multi-day courses.

“Olaf Torney, Training Manager at KONE Academy, is the customer interviewee.”

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Cox Communications

Telecommunications · Responsible AI + compliance training

Primary case study ↗

1. Business challenge

16,500 employees needed fast company-wide Responsible AI training and recurring compliance content.

2. Previous workflow

Traditional content took weeks; external voiceover and translation created extra dependencies.

3. Synthesia solution

Six-part Responsible AI series in two months; narration, B-roll and assets within one platform; annual compliance localized.

4. Measured impact

95% faster speed to market; 16,500 employees; 3 compliance languages; voiceover costs eliminated.

“Byron Knowlton, Senior Manager L&D: “Synthesia is a fantastic tool to help you get it right.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Fiery

Software / Print Technology · Education / customer training

Primary case study ↗

1. Business challenge

50,000+ learners required up-to-date e-learning, but presenters had to re-record content for small changes.

2. Previous workflow

Recording team members was inflexible; non-native speakers were uncomfortable recording.

3. Synthesia solution

Synthesia videos are created and localized for employees, partners, distributors and end customers.

4. Measured impact

1,000+ videos in one year; 8 languages; 87% video-update time saved; 50,000 learners.

“Pedro da Silva, Global Educational Services Manager, is the customer interviewee.”

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Tek Experts

IT Services · Just-in-time technical training

Primary case study ↗

1. Business challenge

Training for 4,000 engineers needed to move at the speed of client technical demands.

2. Previous workflow

Production took about five days and required more traditional authoring/video work.

3. Synthesia solution

Three instructional designers create and localize training; AI video is used in the flow of work.

4. Measured impact

5 days→less than 8 hours; 80% time savings; 300+ videos in under a year; 6 languages; 28% budget savings.

“Dan Montgomery, Chief Learning Officer: “The approach to building training that takes weeks and months is becoming obsolete.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Paragon Skills

Education / Training · Apprenticeship e-learning

Primary case study ↗

1. Business challenge

External video production was expensive, slow and difficult to amend.

2. Previous workflow

£850 per video; amendments required external provider time.

3. Synthesia solution

Scripts are turned into branded videos and embedded into Articulate Rise/Storyline; templates and multi-avatar scenarios are used.

4. Measured impact

95% cost reduction (£850→~£40/video); 70% faster video creation; 90% learner satisfaction.

“Lynsey Carragher, Digital Content Manager: “We wanted full control over our video content.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

Walsall Council

Government / Public Sector · Resident communications

Primary case study ↗

1. Business challenge

PDFs, leaflets and traditional video were too slow and inaccessible for a diverse population.

2. Previous workflow

Video took at least one week; inconsistent formats and language accessibility created barriers.

3. Synthesia solution

Create once, translate into 52 languages, use custom avatars of staff, and govern content with moderation/sign-off.

4. Measured impact

3.5x faster; 1 week→2 days; 52 languages; 400+ services; 294,000 residents.

“Rebecca Jenkins: “Before Synthesia, producing video content was slow, expensive, and out of date the moment it launched.””

Evidence: Synthesia-published customer case study. Metrics are customer/Synthesia-reported unless independently corroborated elsewhere.

7. Before vs After Analysis

Company	Before	After with Synthesia	Public metric
Five Below	External production; about $12K/video; 5 videos for ~$60K	8-person team creates training in-house	~$400/video; 97% lower cost; 100+ videos/year
TD SYNNEX	Large production cycles; 1.5 years for six courses in one team example	Localized enablement created from existing materials	1.5 years→2 weeks; 80% time savings
Zoom	SME recording and days-long production	IDs create microlearning without SME recording	90% faster; 200+ videos; 15–20 SME hours/month freed
International SOS	Up to 5-hour compliance course; 3–4 months translation	AI video + automated translation/review	97% completion; six-figure savings; translation to weeks
Paragon Skills	External video provider; £850/video	In-house branded video in Articulate workflow	~£40/video; 95% lower cost; 70% faster
Walsall Council	At least one week to produce video	Template-driven, multilingual public-service video	2 days; 3.5x faster; 52 languages
Ryanair	Passenger videos could take 1+ hour	Rapid templated generation and localization	Minutes; up to 90% faster
Teleperformance	Traditional authoring/video production	Template-driven eLearning and localization	5 days saved/video; up to $5K saved/video

7A. Before → After Pattern

Traditional video

SME → camera/studio → recording → editing → voiceover → translation → approval → re-recording for changes.

Synthesia workflow

Script/source material → avatar/voice/template → review → translation/localization → publish → update script rather than reshoot.

Observed business effect

Shorter cycles, lower production costs, more content, easier localization and less dependence on specialized video-production capacity.

This is a cross-case synthesis. It is not a claim that every customer uses every step or feature.

8. Business Impact

Speed

Production-time reduction is the most consistently quantified benefit across public case studies.

Scale

Customers turn small teams into repeatable content operations: 100+ courses, 1,000+ videos, 250+ videos, or thousands of learners.

Localization

Multilingual production is a recurring reason to adopt: 3, 6, 7, 8, 13, 35, 40+ and 52-language examples are publicly documented.

9. ROI Analysis

ROI cannot usually be independently calculated

The public cases provide many numerator-side benefits — cost avoided, hours saved, production time reduced, output increased — but generally do not publish the customer's actual Synthesia subscription/contract cost. Therefore ROI = (Net Benefit / Synthesia Cost) × 100 is not independently calculable for most cases.

Direct economics that can be responsibly quoted: Five Below ~97% lower video production cost; Paragon Skills 95% lower cost (£850→~£40/video); DuPont up to $10,000 saved/video; St. James's Place 75% cost savings; RHI Magnesita 72% expense reduction; Teleperformance up to $5,000 saved/video; Tek Experts 28% budget savings.

10. Industry Analysis

Industry cluster	Public cases in this dataset	Representative companies	Dominant value
Technology / Software	11	SAP, Zoom, Forecast, OpenText, Criteo, UserZoom, Fiery, Cision, Ocado Group, ScanSource, BD Rowa	See individual case records for exact use cases and metrics.
Financial Services	4	ERGO Group, Moody's, Wise, St. James's Place	See individual case records for exact use cases and metrics.
Healthcare / Life Sciences	7	Merck KGaA, CHRISTUS Health, Northumbria Healthcare NHS Foundation Trust, 4Cori, BD Rowa, International SOS, Avantor	See individual case records for exact use cases and metrics.
Manufacturing / FMCG	11	Mondelēz International, Carlsberg, Heineken, Axalta, KONE, Electrolux Group, BESTSELLER, RHI Magnesita, BSH Home Appliances, DuPont, Carlisle Companies	See individual case records for exact use cases and metrics.
Retail / Hospitality	5	Five Below, BESTSELLER, Ocado Group, Premier Inn Germany, Xponential Fitness	See individual case records for exact use cases and metrics.
Transport / Aviation	3	Ryanair, Brink's, Spirit Airlines	See individual case records for exact use cases and metrics.
IT Services / Consulting	5	TD SYNNEX, Teleperformance, Tek Experts, Booz Allen Hamilton, The Siegfried Group	See individual case records for exact use cases and metrics.
Education / Nonprofit / Public	6	Paragon Skills, APA, Young Life Asia-Pacific, PACER Center, Justdiggit, Walsall Council	See individual case records for exact use cases and metrics.
Telecommunications / Infrastructure	4	Cox Communications, Orange, Boldyn Networks, Sky Italia	See individual case records for exact use cases and metrics.
Real Estate / Services	1	Spicerhaart	See individual case records for exact use cases and metrics.

11. Use Case Analysis

Use case	Public adoption signal	Evidence-based interpretation
Learning & Development / employee training	Very high	Dominant public pattern across manufacturing, healthcare, software, retail and services.
Localization / multilingual learning	Very high	26 coded cases in this research explicitly reference multilingual/localized workflows.
Technical training	High	Strong in manufacturing, aviation, healthcare technology and IT services.
Internal communications	High	ERGO, SAP, Heineken, Spirit Airlines and others show repeat use.
Sales / partner enablement	High	Zoom, TD SYNNEX, Moody's, Cision, ScanSource and BD Rowa.
Customer education / support	Medium-high	Ryanair, 4Cori, Walsall Council, Ocado and Cision.
Marketing / promotional video	Medium	Spicerhaart and selected customer stories; smaller than L&D in public evidence.
Compliance	High	International SOS, Cox, Mondelēz, Wise, Paragon Skills and others.
Onboarding	Medium-high	Forecast, Xponential Fitness, International SOS, Ocado and other cases.

12. Enterprise Adoption

Enterprise-scale signals

Ryanair, Heineken, ERGO, BESTSELLER, CHRISTUS Health, BSH, TD SYNNEX, Teleperformance and Merck show large workforce or geographic footprints in their public cases.

Adoption pattern

The clearest expansion path is single workflow → repeatable department workflow → more creators/departments → multilingual or enterprise deployment. Only cases with explicit evidence are described as expansion examples.

Company	Initial / core use	Expansion evidence	Adoption assessment
Ryanair	Engineer training	Passenger disruption communications and broader operational communication	High expansion evidence
Axalta	Field training	HR and manufacturing teams exploring/adding use	High expansion evidence
ERGO	Internal communications	Group-wide communications, process documentation and onboarding	High expansion evidence
Walsall Council	Trial	Expanded across departments; training, internal comms and consultations became video-led	High expansion evidence
Ocado	Customer training	Plans to introduce Synthesia to more colleagues/departments	Medium / forward-looking

13. Localization Analysis

languages from a single Walsall Council video

languages used by Electrolux for training localization

languages in Axalta's field-training program

Localization is not merely a feature add-on in the strongest cases. It is part of the business case: one master asset can become multiple local-market versions without booking separate recording sessions. Several customers still use local reviewers or SMEs, so translation automation does not eliminate human quality control.

14. Training / L&D Analysis

Training is the clearest enterprise wedge. The public case-study library is saturated with L&D, employee training, technical training, onboarding, compliance and operational-excellence examples. This is especially strong in organizations with distributed workforces, recurring updates and high localization needs.

Representative scale: Heineken 70,000 employees in the case metric; BESTSELLER 20,000 employees; Cox 16,500 employees; International SOS nearly 12,000 experts globally; Fiery 50,000 learners; Teleperformance 380,000 employees and 170+ markets; KONE 2,500 DACH-region technical learners; Axalta 1,200+ specialists.

15. API / Developer Cases

Organization	Evidence	What can be concluded
BSH Home Appliances	Synthesia Awards 2025 explicitly describes API-powered video automation.	API/automation use is explicitly documented.
Customer integrations ecosystem	Synthesia publicly documents integrations and an API for automated video creation.	API capability exists; an integration listing alone does not prove that every listed platform is a customer.
Normal case-study customers	Many use PowerPoint, LMS, screen recordings or templates, but that does not automatically make them API customers.	Do not classify normal users as API users without explicit evidence.

Developer/API documentation should be used to understand product capability; the customer classification is stricter and requires explicit customer evidence.

16. Customer Expansion

Ryanair
Engineer training → passenger disruption communication → broader operational communication.

Axalta
Field training → learner journey/certification → HR/manufacturing expansion.

Walsall Council
Trial → multi-department public communications → internal comms, consultations and service content.

ERGO
Communication tool → group-wide communication culture across 20+ countries.

Carlsberg
Supply-chain training → 100+ creators across the organization in under two years.

17. Competitive Usage

The case-study record does not reliably establish whether named customers also use HeyGen, Colossyan, Hour One, D-ID, Elai, Vyond, Canva, Adobe or other AI-video tools. Therefore this report does not infer exclusivity, competitor absence or “single-vendor” status.

The correct classification is: Synthesia is publicly documented as part of the customer's workflow. Whether it is the only AI-video provider is generally not publicly disclosed.

18. Limitations / Negative Evidence

Public-case bias

Synthesia's case-study library naturally emphasizes successful deployments. It does not provide a systematic dataset of failed pilots, churn or reduced usage.

Customer-reported metrics

Most quantified outcomes are presented by Synthesia from customer interviews. They should not be described as independent audits.

ROI denominator missing

Subscription/contract costs are generally unavailable, preventing independent ROI calculations.

Adoption stage

Some cases document expansion; others only document a specific use case. Enterprise-wide adoption should not be inferred from a logo.

Feature attribution

A customer case may mention AI video broadly without proving use of every current Synthesia feature. This report only maps explicitly supported capabilities.

Historical vs current

Some customer stories reflect earlier platform capabilities. A historical use of a feature does not automatically prove current use of that feature.

19. Customer Pain Point Database

Recurring pain point	Coded cases	Signal
Training scalability / distributed workforce	34	High
Slow production / turnaround	30	High
Localization / multilingual delivery	26	High
Traditional production cost	24	Medium
Updating / re-recording friction	22	Medium
Limited internal video expertise	19	Medium
Studio / actor / recording dependency	17	Medium
Global consistency / governance	16	Medium
Text-heavy / low-engagement content	14	Lower frequency
SME / presenter recording burden	13	Lower frequency

Counts are analyst coding of the 50 public cases in this report, based on whether the case narrative explicitly or clearly centers the problem. They are not market-share statistics.

20. Synthesia Feature → Customer Use

Capability	Documented customers	Use case	Evidence status
AI Avatars	Ryanair; DuPont; Walsall Council; RHI Magnesita	Training, customer communication, localized staff-led content	Evidence in cited case studies
AI Voices / Voiceovers	Zoom; Cox Communications; Fiery	Training and compliance content without repeated recording	Evidence in cited case studies
Translation / Localization	Heineken; Electrolux; TD SYNNEX; Axalta; Walsall Council	Multilingual training and public communication	Explicitly documented
Dubbing	Young Life Asia-Pacific	Volunteer/staff localization	Explicit case study
Templates / Brand templates	Teleperformance; BESTSELLER; Paragon Skills	Repeatable, consistent training production	Explicit case studies
Interactive / quizzes	Axalta; Teleperformance	Certification and learning scenarios	Explicit case studies
API / Automation	BSH	Automated video creation and multilingual learning	Synthesia Awards 2025; company-reported
PowerPoint-to-video / existing assets	TD SYNNEX; Electrolux	Turn existing training/enablement assets into video	Explicit case evidence
Custom Avatars	Walsall Council	Local-staff presenter for trust and relatability	Explicit case study

21. Before / After Metrics Database

Company	Metric	Before	After	Improvement	Source
Ryanair	Passenger video production	1+ hour	Minutes	Up to 90% faster	Source
Five Below	Production cost per video	~$12,000	~$400	97% lower	Source
TD SYNNEX	Course production	1.5 years	2 weeks	~98% shorter cycle	Source
Teleperformance	Time per video	Traditional workflow	5 days saved/video	5 days saved	Source
International SOS	Translation cycle	3–4 months	Weeks	3–4 months shorter	Source
CHRISTUS Health	Video production time	Baseline	-75%	75% reduction	Source
Zoom	Video production time	Days	<1 hour	90% faster	Source
Cox Communications	Speed to market	Weeks	1 day	95% faster	Source
Walsall Council	Content production	1 week	2 days	3.5x faster	Source
Paragon Skills	Cost per video	£850	~£40	95% reduction	Source
DuPont	Cost per training video	Traditional provider	Up to $10,000 lower	Up to $10K saved/video	Source
Tek Experts	Video production time	5 days	<8 hours	80% time savings	Source
Forecast	Course creation	1 month	~2 weeks	50% reduction	Source
BESTSELLER	Video production time	Baseline	Half	50% reduction	Source
Electrolux Group	Video creation	Not stated	~2 hours before review	Absolute after-time disclosed	Source
Moody's	Video production	4 hours	30 minutes	87.5% reduction; Synthesia reports 87%	Source
KONE	Training video production	Baseline	-30%	30% faster	Source
Carlisle Companies	Security video production	3 weeks	2 days	90% faster	Source

Where the source only provides a percentage, the report does not reverse-engineer an absolute baseline. Where both absolute values are public, the before/after is shown directly.

22. 20 Most Impressive Verified / Reported Results

RESULT 1

Ryanair

Up to 90% faster passenger videos; 1+ hour→minutes; six-figure savings.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 2

Five Below

97% lower video-production cost; $240K vendor costs avoided.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 3

Paragon Skills

95% cost reduction, £850→~£40/video; 70% faster production.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 4

TD SYNNEX

80% time savings; 1.5 years→2 weeks per course.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 5

Zoom

90% faster production; 200+ micro-videos; 15–20 SME hours/month freed.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 6

International SOS

12-point completion increase to 97%; six-figure savings.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 7

Teleperformance

5 days saved/video and up to $5,000 saved/video.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 8

CHRISTUS Health

3x output; 75% lower production time; 33% shorter sessions.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 9

Cox Communications

95% faster speed-to-market; 16,500 employees reached.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 10

Walsall Council

3.5x faster; 52 languages; 400+ services.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 11

Tek Experts

80% time savings; 300+ videos; 28% budget savings.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 12

Fiery

1,000+ videos/year; 50,000 learners; 87% update-time savings.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 13

BESTSELLER

50% classroom time saved; 250+ videos across 50+ courses.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 14

RHI Magnesita

40% time savings; 384% learning-platform traffic increase; 72% expense reduction.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 15

KONE

30% faster production; 2x engagement; 1 day saved.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 16

Carlisle Companies

90% faster security-training video; 7 languages; 50+ videos.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 17

Forecast

50% faster course creation; 100+ videos in <6 months.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 18

Electrolux

40+ modules; 35 languages; ~2 hours per complete video before review.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 19

Moody's

4 hours→30 minutes; 87% production-time reduction.

Evidence level: customer/Synthesia case-study report · Source ↗

RESULT 20

Orange

9x knowledge-retention increase reported in the case study.

Evidence level: customer/Synthesia case-study report · Source ↗

23. Strategic Insights

1. Why do companies buy Synthesia?

To make video production repeatable where traditional production is too slow, expensive, difficult to localize or difficult to update.

2. Which departments adopt first?

Learning & Development is the clearest entry point, followed by internal communications, enablement and operations.

3. Which industries have strongest evidence?

Manufacturing/FMCG, software/IT, healthcare/life sciences and financial services have particularly rich public evidence.

4. What causes expansion?

Once a team proves that non-video specialists can create and update content, other teams can reuse the workflow and localization infrastructure.

5. What produces the biggest ROI?

High-volume recurring content, expensive external production, distributed workforces and multilingual delivery create the strongest economics.

6. Is localization a major driver?

Yes. It is repeatedly presented as a central value driver in the strongest global-enterprise cases.

7. Is training dominant?

Yes. Public case-study evidence strongly supports training/L&D as the dominant enterprise use case.

8. What customer profile fits best?

Large or growing organizations with frequent knowledge updates, multiple markets, regulated training, frontline workforces or large content backlogs.

9. What remains unsolved?

Human review, factual accuracy, legal/compliance approval, brand governance, content strategy and cases where high-touch filmed production remains preferable.

10. What is the strongest moat signal?

Workflow integration: governance + templates + localization + LMS/enterprise integration + API automation, rather than avatars alone.

24. Final Verdict

Synthesia's strongest customer use case

Enterprise learning and knowledge communication at scale. The best fit is a company that needs hundreds or thousands of employees, partners or customers to receive frequently changing information in a consistent, localized, video-first format.

Highest-ROI evidence

Five Below and Paragon Skills provide the clearest public unit-cost evidence. Five Below reports approximately $12,000→$400 per video and 97% lower production cost; Paragon Skills reports £850→~£40 and 95% cost reduction. Neither provides the customer's Synthesia contract cost, so neither is an independently calculated platform ROI.

Greatest scale

Heineken, BESTSELLER, Teleperformance, Merck, Ryanair, CHRISTUS Health and BSH stand out for workforce, geography or operational scale in their public cases.

Strongest localization

Walsall Council is particularly striking at 52 languages from one source video; Electrolux documents 35 languages; Axalta 13 languages; Teleperformance 40+ languages; Ryanair every European language on demand.

Strongest training impact

CHRISTUS Health combines 3x output, 75% less production time and shorter learning sessions. International SOS combines completion, cost and localization outcomes. KONE combines production, engagement and field-time savings.

Who should seriously consider Synthesia?

Organizations with distributed workforces, high training volume, frequent updates, expensive external video production, multiple languages, compliance obligations or a need to turn SMEs into content creators.

Who may not need it?

Teams producing only a small number of high-production-value films where actors, cinematography, physical environments or nuanced live performance are essential and the production volume is too low to justify a scalable AI-video workflow.

Biggest adoption advantages

Speed, localization, self-service creation, repeatability, updateability and enterprise workflow integration.

Biggest limitations

Public ROI transparency, human review requirements, feature-by-feature evidence gaps, potential quality/brand constraints and the fact that customer case studies are inherently success-biased.

25. Source Audit

Source	Tier	Claim supported	Reliability
Synthesia Case Studies index	Primary	Master public customer-story library; departments, industries and featured metrics	Open source ↗
Ryanair case study	Primary	Passenger communication, training, 90% faster, six-figure savings	Open source ↗
Merck case study	Primary	60,000+ people, localization, hundreds of hours saved	Open source ↗
Mondelēz case study	Primary	150+ plants, 4x faster training content	Open source ↗
Carlsberg case study	Primary	100+ creators in under two years	Open source ↗
Cox Communications case study	Primary	16,500 employees, 95% faster speed to market	Open source ↗
TD SYNNEX case study	Primary	80% time savings, 100+ courses, multilingual enablement	Open source ↗
Axalta case study	Primary	13 languages, 1,200+ specialists, 39 videos	Open source ↗
KONE case study	Primary	30% faster production, 2x engagement	Open source ↗
CHRISTUS Health case study	Primary	3x output, 75% less production time, 33% shorter sessions	Open source ↗
Zoom case study	Primary	90% time savings, 200+ videos, SME time release	Open source ↗
Teleperformance case study	Primary	5 days saved/video, $5,000 saved/video, 40+ languages	Open source ↗
International SOS case study	Primary	12% completion increase, six-figure savings, localization	Open source ↗
Paragon Skills case study	Primary	95% cost reduction, 70% faster, 90% satisfaction	Open source ↗
Fiery case study	Primary	50,000 learners, 1,000+ videos, 8 languages	Open source ↗
Tek Experts case study	Primary	80% time savings, 300+ videos, 28% budget savings	Open source ↗
BESTSELLER case study	Primary	20,000 employees, 70 markets, 250+ videos	Open source ↗
Electrolux case study	Primary	15,000 audience, 35 languages, 40+ modules	Open source ↗
Walsall Council case study	Primary	52 languages, 400+ services, 3.5x faster	Open source ↗
RHI Magnesita case study	Primary	40% time savings, 384% traffic, 72% expense reduction	Open source ↗
Spirit Airlines / UCL study article	Primary company source + study summary	326 hours, 13,000 employees, 76% fewer inquiries, 6x engagement	Open source ↗
Synthesia Awards 2025	Primary	BSH cost/engagement and API automation claim	Open source ↗
Synthesia integrations	Primary	Integration ecosystem	Open source ↗
Synthesia API docs	Primary	API automation and developer use	Open source ↗
Synthesia enterprise	Primary	Enterprise controls and deployment model	Open source ↗