Magic by Shopify

Shopify Magic is Shopify's suite of free AI-powered tools built into the Shopify platform. It helps merchants create store content, generate and edit images, build themes, write marketing copy, manage customer communication, analyze business information, and complete everyday ecommerce tasks. Shopify Magic works alongside Sidekick, Shopify's AI commerce assistant, to make running an online store easier.

Uses of Shopify Magic

Shopify Magic can automatically generate product descriptions, blog posts, page content, email subject lines, headings, and suggested replies for customer conversations. Merchants can provide basic information about a product or business and use AI to create content faster, then review and edit the result before publishing.

It can also help with visual content and store design. Shopify Magic can remove product-image backgrounds, create new backgrounds, generate logos and promotional images, and help create personalized themes and theme blocks. Combined with Sidekick, merchants can also ask questions about their store, generate reports, create customer segments, build workflows, and make other Shopify changes using natural language.

Shopify Magic Models & Sub-Models

Shopify Magic Text Generation helps merchants create written content for their stores. It can generate product descriptions, blog posts, page content, email content, headings, and customer-support responses using the information provided by the merchant.

Shopify Magic Media Generation provides AI-powered image editing and creation inside Shopify's admin. Merchants can replace product-image backgrounds, generate new backgrounds, improve images, and create visual assets without needing separate design software.

Shopify Magic Theme Generation helps merchants create a personalized Shopify theme using AI. It can turn a business idea or description into a starting point for the store's visual design.

Shopify Magic Theme Block Generation allows eligible Shopify stores to describe a custom theme section or block in natural language and have Shopify generate it. This can help merchants customize their storefront without manually writing Liquid code.

Sidekick is Shopify's AI-powered commerce assistant and one of the main AI experiences connected with Shopify Magic. It can answer business questions, generate content, analyze data, create reports, manage products, create customer segments, build workflows, and help merchants make store changes using everyday language.

Sidekick Pulse provides proactive recommendations and insights inside the Shopify admin. Instead of only responding to questions, it can surface useful information and recommendations related to a merchant's business.

Shopify Magic Customer Segments uses natural-language instructions to help merchants create customer groups based on their store data. These segments can then be used for marketing and customer-management activities.

Shopify Magic Workflow Generation works with Shopify Flow through Sidekick. Merchants can describe an automation they want, and Sidekick can help create workflows for tasks such as notifications, fulfillment, tagging, and other store operations.

Pricing

Shopify Magic itself is free and its AI features are available across Shopify subscription plans, although access to specific features can vary by plan. Shopify's broader ecommerce platform is paid. In India, Shopify currently lists Basic at ₹1,499/month when billed yearly, Grow at ₹5,599/month, and Advanced at ₹22,680/month when billed yearly. Shopify also currently offers a 3-day free trial, followed by a promotional period of ₹20/month for three months.

Free: Yes, Shopify Magic AI features

Paid: Shopify subscription required for running a Shopify store

Free Trial: Yes, Shopify currently offers a 3-day trial with promotional pricing afterward

Best Use Cases

Shopify Magic is best suited for ecommerce businesses, online retailers, entrepreneurs, marketers, product sellers, and Shopify store owners who want to save time on everyday store management. It can be used for product descriptions, SEO content, email marketing, customer support, product photography, image editing, store design, customer segmentation, reporting, and workflow automation. Its biggest advantage is that the AI tools are built directly into Shopify, allowing merchants to create content, improve their storefront, understand business data, and complete ecommerce tasks without constantly moving between different applications.